Manheim conducts first ever "Theatre Auction" for Mazda

09 Jun 2010 10:03

Manheim organised the first ever "Theatre Auction" for Mazda recently for the debut of the new Mazda CX-7 diesel, where the vehicles remained at the defleet centre and were presented on plasma screens instead.

The event was staged at Whittlebury Hall near Towcester, with Manheim providing the auction expertise and on-screen promotional technology for the 70 dealers attending the event. All 94 ex-management vehicles entered into the auction were sold and achieved 105% CAP Clean. The Mazda CX-7 achieved 112% CAP Clean on its auction debut.

Dealers were able to bid from the comfort of armchairs, with waiter service available throughout the auction.

Peter Allibon, fleet and remarketing director, Mazda Motors UK Limited, said: 'We decided to have our first ever Theatre Auction to provide a different and exclusive experience for the dealers. The event was very well attended and dealers' feedback was extremely positive with the overall sale result, underlining just how successful the day was.'

Category: Auctions & Disposals
Keywords: Manheim, Mazda, CX-7,